Privacy policy

Last updated: September 17, 2026

This Privacy Policy explains how Pseudo New York (“Pseudo New York,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, use, or make a purchase from pseudonewyork.com (the “Site”), communicate with us, or otherwise use our services.

By using the Site, you acknowledge the practices described in this Privacy Policy.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of information:

• Contact information, including your name, email address, telephone number, billing address, and shipping address.

• Order information, including the products you purchase, order history, payment status, shipping information, returns, exchanges, and customer-service communications.

• Payment information, which is processed securely by Shopify, Shopify Payments, PayPal, or another payment provider. We do not directly store complete payment-card numbers.

• Account information, including login credentials and account preferences if you create a customer account.

• Device and usage information, including your IP address, browser type, device information, time zone, pages viewed, searches, referring websites, and how you interact with the Site.

• Marketing information, including your preferences and whether you have agreed to receive promotional emails or messages.

• Information you voluntarily provide when you contact us, submit a form, participate in a promotion, or communicate with customer support.

HOW WE USE YOUR INFORMATION

We may use personal information to:

• Operate, maintain, and improve the Site.

• Process payments, fulfill orders, arrange shipping, and provide order confirmations and tracking information.

• Process exchanges, store credits, refunds, and customer-service requests.

• Detect, investigate, and prevent fraud, unauthorized transactions, security incidents, and other illegal activity.

• Communicate with you about your orders, account, requests, and updates to our services.

• Send marketing communications when you have provided the appropriate consent.

• Personalize your shopping experience and measure the performance of the Site and our advertising.

• Comply with legal, tax, accounting, and regulatory obligations.

• Protect our rights, customers, property, and business.

HOW WE SHARE INFORMATION

We may share personal information with service providers that perform services on our behalf, including:

• Shopify, which hosts and operates our online store.

• Payment processors and digital-wallet providers, such as Shopify Payments, Shop Pay, PayPal, Apple Pay, and Google Pay.

• Shipping carriers, fulfillment providers, and order-tracking services.

• Website hosting, analytics, advertising, marketing, email, and customer-support providers.

• Professional advisers, such as accountants, attorneys, insurers, and financial institutions.

• Government agencies, law enforcement, courts, or other parties when required by law or necessary to protect our legal rights.

We may also disclose information as part of a business transaction, such as a merger, acquisition, financing, reorganization, or sale of business assets.

Shopify processes information about your use of our store. You can learn more by reviewing Shopify’s consumer privacy policy at:

https://www.shopify.com/legal/privacy/consumers

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers use cookies, pixels, tags, local storage, and similar technologies to operate the Site, remember your preferences, maintain your shopping cart, analyze Site traffic, prevent fraud, and measure or personalize advertising.

Some cookies are necessary for the Site to function. Other cookies may be used for analytics or advertising, depending on your location and privacy choices.

You can manage cookies through your browser settings and any privacy-preference controls made available on the Site. Blocking certain cookies may prevent portions of the Site from functioning correctly.

For information about cookies commonly used by Shopify, visit:

https://www.shopify.com/legal/cookies

ANALYTICS AND TARGETED ADVERTISING

We may use analytics and advertising services to understand how customers use the Site and to measure or personalize advertisements.

These providers may collect information about your activity on the Site and other websites using cookies or similar technology. Depending on applicable law, this activity may be considered “selling,” “sharing,” or processing personal information for targeted advertising, even when no money is exchanged for the information.

We do not sell personal information for money. Where required, you may opt out of targeted advertising or the sale or sharing of personal information using the privacy controls available on the Site or by contacting us.

MARKETING COMMUNICATIONS

We send promotional emails or messages only when permitted by applicable law and based on your marketing preferences.

You may unsubscribe from promotional emails by using the unsubscribe link included in any marketing email. You may also contact us to update your preferences.

Even if you unsubscribe from marketing, we may continue sending non-promotional communications concerning your orders, account, transactions, or customer-service requests.

DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business and transaction records, resolve disputes, enforce our agreements, prevent fraud, and comply with legal, tax, and accounting obligations.

Retention periods vary depending on the type of information and applicable legal requirements.

SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no online transmission or storage system can be guaranteed to be completely secure.

You are responsible for protecting your account credentials and notifying us if you suspect unauthorized access to your account.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights concerning your personal information, including the right to:

• Request access to the personal information we maintain about you.

• Request correction of inaccurate personal information.

• Request deletion of your personal information.

• Receive a portable copy of certain personal information.

• Restrict or object to certain processing.

• Withdraw consent where processing is based on consent.

• Opt out of targeted advertising or certain sales or sharing of personal information.

• Appeal a decision concerning a privacy request where applicable.

These rights may be limited by applicable law. We may need to verify your identity before processing a request. You may also use an authorized agent where permitted by law.

To submit a privacy request, contact support@pseudonewyork.com. We will not discriminate against you for exercising an applicable privacy right.

INTERNATIONAL CUSTOMERS

Our store is operated through Shopify and may use service providers located in the United States, Canada, and other countries. As a result, your information may be processed outside your state, province, or country, where privacy laws may differ.

Where required, appropriate safeguards are used for international transfers of personal information.

AUTOMATED FRAUD SCREENING

Shopify, payment providers, and fraud-prevention services may use automated systems to evaluate transactions for suspected fraud, unauthorized activity, or security risks. These systems may temporarily block or flag transactions for additional review.

CHILDREN’S PRIVACY

The Site is not directed toward children under 13, and we do not knowingly collect personal information from children under 13.

Individuals who have not reached the age of majority where they live should use the Site only with the involvement and permission of a parent or legal guardian. If you believe a child has provided personal information to us, contact us so we can review and delete it where appropriate.

THIRD-PARTY LINKS

The Site may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of those third parties. Review their policies before providing personal information.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes to our practices, services, technology, or legal obligations. The revised policy will be posted on the Site with an updated “Last updated” date.

For questions, complaints, or privacy requests, contact:

Pseudo New York
Email: support@pseudonewyork.com
Website: https://pseudonewyork.com